BentoBot is a brand identity created for a delivery-only Asian restaurant based in southern Brazil. The project was born from the idea of blending authentic Asian flavors with local Brazilian culture through a fresh and visual-first approach.
BentoBot goes beyond being just a noodle place. It offers a full sensory experience inspired by Asian pop culture and futuristic kawaii aesthetics. The challenge was to design something that felt culturally respectful, visually engaging, and playful without falling into clichés.
The visual identity includes a custom logo, a bold color palette, and expressive illustrations that help bring the brand to life. The typography follows a rounded, italic style influenced by kawaii visuals and was chosen to express both speed and approachability.
The brand tone is sharp yet friendly, fun yet not childish. While BentoBot is available on major delivery platforms, it also operates through its app, so the visual system needed to be adaptable and effective across both digital and printed touchpoints.
This project was an exploration of how Asian influences can connect with Brazilian creativity, resulting in a brand that feels modern, expressive, and rooted in storytelling.
DATE: 2025
ROLE: Brand Designer and Illustrator
CLIENT: BentoBot
TOOLS: Adobe Illustrator, Adobe Photoshop.
