PROJECT OVERVIEW:
Frau Café is a small café and pastry shop, specializing in German cuisine. The brand name Frau Café was chosen by the business owner, who is of German and Brazilian origin, and has been operating in the pastry market since 2019.
The visual identity was crafted with the owner in mind, reflecting her passion for sweets. The simple and rounded lines, as well as the choice of colors, were designed to establish a connection with customers, aiming to provide comfort and warmth in relation to the products and services offered.
DATE: 2023
ROLE: Graphic Designer
CLIENT: Frau Café
TOOLS: Adobe Illustrator, Adobe Photoshop.
