PROJECT OVERVIEW:
For Studio Infinito, a small company specializing in products such as movie and video game-themed t-shirts, posters, and accessories for the geek and gamer communities, a project was undertaken to develop its brand identity and design the User Interface (UI) for their shop app.
The first phase of this project involved the creation of Studio Infinito's brand identity. The chosen approach embraced minimalism, vibrant colors, and a touch of humor to reflect the company's playful and unique personality.
In the second phase, the focus shifted to designing the UI for their shop app. The objective was to craft a user-friendly and visually appealing interface that allows customers to navigate and purchase Studio Infinito's products effortlessly. This design harmoniously aligns with the company's creative and unconventional spirit, enhancing the overall online shopping experience.
DATE: 2020 (BRAND IDENTITY); 2022 (UI DESIGN)
ROLE: Visual Designer
CLIENT: Studio Infinito
TOOLS: Adobe Illustrator, Adobe Photoshop, Figma.
